Privacy Agency to Hold Stakeholder Session on Data Broker Accessible Deletion Mechanism

Published On: May 31, 2024

The California Privacy Protection Agency (CPPA) has announced a virtual stakeholder session scheduled for Wednesday, June 26, 2024, from 10:00 a.m. to 2:00 p.m. PDT. This session aims to inform and gather feedback from the industry and public regarding the data broker-accessible deletion mechanism.  Register to attend the meeting here.

In addition to the online forum, the CPPA invites interested parties to submit preliminary written comments on the requirements for the deletion mechanism and other related public policy considerations by 5:00 p.m. PT on Tuesday, June 25, 2024. More details and the invitation for preliminary comment can be found on the CPPA website.

This session is part of the CPPA’s efforts to implement Senate Bill 362, which mandates the creation of the Data Broker Delete Requests and Opt-Out Platform (DROP). This platform will enable consumers to request the deletion of their non-exempt personal information from all data brokers through a single submission to the Agency. The event is preliminary and not part of the formal rulemaking process, with additional public meetings planned for that phase.

The CPPA was established following the approval of Proposition 24 in November 2020, which amended and expanded the California Consumer Privacy Act of 2018 (CCPA) to enhance consumer privacy rights and business obligations.

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