Tong: User Design Key to New California Abortion Website

Published On: September 16, 2022

In the months following the Supreme Court’s overturning of Roe v. Wade, the nearly 50-year-old landmark decision conferring the right to abortion in the United States, the state of California is cementing its status as a hub for reproductive health care services.

On Tuesday, Sep. 13, Gov. Gavin Newsom launched, a new website that provides both Californians and non-California residents information regarding abortion-related resources including providers, financial assistance, and emotional support.

Amy Tong, Secretary of the Secretary of the Government Operations Agency, joined Insight with Vicki Gonzalez on CapRadio to discuss the website’s launch. 

Tong partnered with numerous organizations, including Planned Parenthood and Public Health, to create the resource tool designed with stakeholder feedback–ranging from the color of the website to the information on the screen–in mind.

Furthermore, the website provides a city map (rather than zip codes) for out-of-state visitors to find any one of over 100 Planned Parenthood clinics in California.

“Examples like that [are] a way of us making the site [open] and welcoming to anyone seeking reproductive services,” Tong said.

The website naturally deals in sensitive information and has been designed accordingly. 

“This site is designed in a way that we do not track users,” Tong said. “We do not use outside partners to run any of the analytics, and we do not collect IP addresses to see where people are coming from.”

When asked whether or not the website provides general information on pregnancy and wellness, Tong reiterated that the website is just in an initial launch phase.

“There should be a lot more enhancement to [the website] based on the user feedback.”

About the Author: Will Keys

Will Keys writes about technology issues for the GovReport. He is a graduate of the Reynolds School of Journalism at the University of Nevada, Reno. He can be reached at will at