Launch Consulting Investigates AI Hallucinations: Causes, Risks, and Prevention

AI hallucinations: What are they? Why do they happen? And most importantly, how do we prevent them? Get the answer to these questions and more with insights from Launch Consulting.

AI is rapidly becoming an integral part of our daily lives, driving innovations in everything from healthcare to finance. But there’s a perplexing phenomenon lurking beneath the surface: AI hallucinations.

AI systems have made strange predictions, generated fake news, insulted users, and professed their love. Given the headlines, we obviously have an emotional reaction to hallucinations. But is that really fair?

Are they just doing what they’re trained to do? And if that’s the case, how can we limit hallucination behavior?

To learn how to prevent AI hallucinations, we have to understand what they are, and how training large language models influences their behavior.

What Are AI Hallucinations? Hallucinations are fabricated or incorrect outputs from large language models or AI-powered image recognition software. For example, you may have seen ChatGPT invent a historical event or provide a fictional biography of a real person. Or you may have used Dall-E to generate an image that includes most of the elements you asked for but adds in random new elements that you never requested.

You might’ve experienced hallucinations with AI-based translation services, too, such as translating a description of a famous cultural festival into a completely different fictional one. So, what’s driving this odd behavior? Read more in the full article.

Published On: June 12, 2024
About the Author: Launch Consulting
Launch Consulting is Sacramento Business Journal’s #1 IT Consulting Firm for four years and counting. Designing, developing, and deploying IT services and solutions for clients that range from state governments to multi-state utilities to Fortune 50 firms, Launch Consulting is qualified, experienced, and committed to serving the human side of tech.